MARK FISHER FITNESS

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Tim Ferriss, the business expert who wrote the now ubiquitous 4 Hour Workweek, has stepped into the world of health and hotness.  As readers of his first work know, this isn’t exactly a wild departure: Ferriss made his millions creating, running, and selling a supplement company.Feriss’s book is EPIC, clocking in around almost 600 pages.  Happily, it’s split up into a number of smaller books addressing common goals like fat loss, muscle gain, and optimal sexy time.

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So since this is my first official post I figure it would be wise to unpack the term “health and hotness.”  As readers of my newsletter (and readers of my About page) know, my main priority as a fitness professional is health and hotness.  While I’m being a little tongue-in-cheek, the term does nicely sum up the main reasons my clients hire me in the first place.