Say My Name

Say my name, say my name.

Better words were never spoken by Destiny’s Child, and boy did those words speak truth a couple of weekends ago when I ran in the United Airlines NYC Half Marathon. One of my big takeaways from the half marathon experience—on top of a feeling of accomplishment, pride and the realization  how alive the human spirit can be in NYC—was the warmth, significance and power in hearing your own name.

As I ran 13.1 miles through the streets of our beloved concrete jungle, I thought about how empowering it was to hear my name. I thought about what that did for my spirit, my soul, and my heart. The boost it gave me (and at times needed) to see someone look at me yell “Looking good, Chris” or “Yaaaaas! Chris” was a high like nothing I had ever experienced. It kept me going when I didn’t think I could, and made me feel like the most important person of the 20,000 thousand people running.

Here at MFF we strive to know every Ninja’s name, which is not an easy task, since the Ninja Army keeps growing. From a customer service standpoint, it’s not that common to walk into a business (other than MFF) and be greeted by name (and perhaps get glitter thrown on you or a song sung upon your entrance).

In his book How to Win Friends and Influence People, author Dale Carnegie says “Remember that a person’s name is to that person the sweetest and most important sound in any language.” As human beings, by nature, we all want to be seen and heard. So what a better way to “see” someone and make them feel like a million bucks by saying their name?

A Challenge

‘It’s hard out there for a pimp’ and ‘a town’s a lonely town.’ (Did I just quote Three 6 Mafia and Leonard Bernstein in the same sentence?  YAAAAAAS!).  So my challenge for you, dear reader—and for myself—is to start using people’s names.  Pass a someone you know on the street, instead of just saying “Hey” or “What’s up?” why not throw their name in there?  Cashier at Trader Joe’s? They aren’t wearing that name tag for their health.  Ask [insert name here] how their day is going!  Taking a class or training at MFF, remember someone’s name from the name game and tell [insert name of Ninja here] what a bad ass they are or how good they look lifting ALL the weights.

A person’s name is the greatest connection to their own identity and individuality. (TWEET THAT SHIT!) Some might say it is the most significant word in the world to that person.  Everyone has a name — use it to better connect to them. I promise you will notice a difference in your relationships—and it just fucking feels good!


Let’s get to know each other and see how we can help you!

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